Innovations Launch Events Continued

Kastamonu Entegre Hosts an Exclusive Gathering for Flooring Customers

Kastamonu Entegre brings together its business partners in the flooring industry under the Floorpan brand as part of the latest leg of its “Innovations Launch” event series. At the gathering to be held on Thursday, November 27 at the corporation’s Headquarters, participants will get insights into marketing strategies, industry developments, and new product decisions, while also having the opportunity to experience Floorpan’s latest innovations firsthand through a showroom visit.

The leading brand in the Turkish wood-based panel industry, Kastamonu Entegre prepares to host its business partners at its Headquarters on Thursday, November 27 as part of its “Innovations Launch” event series. Following the panel discussion and industrial customer gatherings held in October, the corporation will this time meet business partners operating in the flooring segment to share up-to-date information on the latest innovations within the Floorpan brand, its product range, marketing strategies, and current sectoral developments.

130 guests from the flooring industry to gather

The event, expected to welcome approximately 130 invited guests, will be organized in two separate groups. Kastamonu Entegre will host its guests in two sessions—one in the morning and one in the afternoon, bringing both groups together for lunch and providing an opportunity for the exchange of ideas and experiences.

New products and decisions to be introduced

The event will kick off with the “Marketing Perspective” presentation, during which the corporation will share its marketing strategies. This will be followed by a talk titled “Gravity in Design” by guest speaker Interior Architect Ahmet Yalçın, who will offer fresh perspectives to the industry by addressing a wide range of topics—from the fundamental principles of architecture and flooring design to types of wooden flooring, appropriate material selection and areas of use, as well as comparisons between laminate and engineered wood flooring. 

The session titled “New Possibilities and New Decisions” will give participants the opportunity to closely explore Floorpan’s innovative products and the strategic decisions set to steer the future of the industry. During the showroom tour, guests can also examine the brand’s new collections on site and experience the designs firsthand.  

With the innovative products it has developed as part of the “Innovations Launch” initiative, Kastamonu Entegre continues to offer new possibilities and creative solutions to all stakeholders across the industry—from dealers and industrial manufacturers to architects and designers.