Innovation and R&D
We are one of the few industrial companies in Turkey and enjoy a global innovation structure at the management level.
Benefiting from a holistic and systematic approach, we focus on employee development and fostering a culture of innovation across the company with our innovation projects revolving around three principles: intellectual equivalence, empathy, and collective intelligence. We use customer feedback to drive success and design meaningful innovations that create value for them. We believe that innovation presents an opportunity for added value not only in the product itself but also throughout business processes and models. Innovation does not happen behind closed doors. We highly value cooperation with our business partners and seek right partnerships for accelerated and better innovation. After all, innovation is made by humans for humans. We consider it important to nurture an innovation-friendly work culture to develop exemplary practices and promote collective development.